Recognition of Innovation: To recognize and honor pioneering products that exhibit exceptional innovation, usability, and potential impact. Support for Entrepreneurs: To create a welcoming environment in which emerging product innovators can gain visibility, credibility, and access to important resources such as funding opportunities and mentorship. Industry Advancement: To advance the industry by demonstrating successful examples of innovation and entrepreneurship, thereby establishing new standards for excellence. Community Building: To build a community of innovative thinkers and makers who inspire and collaborate to propel the country’s innovation ecosystem forward.